Free ebooks and reports are fairly common on the internet. Online business owners have used them for years as a means of building an email list. Then they periodically email offers to those who opted in to the list. When people who read those offers purchase something, the internet marketer makes money.
This is a time honored marketing technique that is still very effective and profitable today.
Many netrepreneurs have now begun using ebooks and reports even more effectively by inserting relevant advertisements into them. As the reader goes through the ebook, they encounter ads every few pages, or between chapters, for a product or service that's relevant to the topic of the ebook or report.
This is a very effective way to get your products in front of very warm prospects. After all, they did request the information, so there are now two valid assumptions working in your favor:
- They're very likely to read the ebook or report since they requested it in the first place
- They have an interest in the topic being presented and, therefore, should also have some interest in the products you're promoting within your ebooks and reports
With these two factors working in your favor, placing ads within your ebooks and reports should result in a greater percentage of sales than just sending periodic offers via email.
Of course, you can still periodically email offers to the list you'll build when people opt in as a result of requesting ebooks and reports from you.
As for where you can get ebooks and reports to give away, there are a few options:
- Write them yourself
- Have them ghost written
- Buy ebooks and reports that include the right to alter the content and re-brand them under your own name
As with any other home based bsiness endeavor, I highly recommend marketing free ebooks and reports on a topic that you have some knowledge in and passion for. In business, nothing is better than passion, and nothing can replace it.
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